From the original website:
When Star Wars Gamer was cancelled, many were rightly disappointed in the lack of any Star Wars RPG-based periodical. Well, hearing your cries, I and several staple members of the online community banded together to resurrect a e-zine that had lain dormant for a while and brought it back as a new replacement for Gamer. Under the leadership of Kelly St. Clair, myself, and Ben Flood-Paddock (The Admiral), and with the contributions of many community members and the SWAG, we have brought back a fully-functional online magazine that will fill the gap left by Gamer and re-energize the Star Wars gaming spirit.
Including columns taken from the pages of Gamer as well as integrating elements of the West End Games-produced Star Wars Adventure Journal, the Online Journal is an e-zine for SWRPG players of both systems.