Prior to the 1998 release of Douglas Adams' computer game, Starship Titanic, a wave of promotional material was released in order to advertise the game. As part of this effort, in 1997 The Digital Village (Adams' digitial media company) produced a website called Starship Titanic Construction Internet. Investigating the site revealed the presence of an Employee Forum that allowed users to post unmoderated messages under assumed names.
Given the context of the game, users began to post messages in the roles of characters on the Starship Titanic prior to its launch. The plot that they described diverged from that of the computer game, and rapidly took on a life of its own. This free freeform forum role-playing game (with strong emerging plots and character development) continues to unfold even now.